- Content & schema
- 50tests fired in this category
- modules
- 8dedicated content & schema checks
- every scan
- 299+tests across all categories
Why it matters
A competitor keyword list is not automatically a content plan. Some terms are already shared, some are valuable differentiators to protect, and some have no credible site ranking because the SERP intent is wrong. FixWeb keeps those cases distinct so the gap list remains actionable.
How it works
Pure gaps are terms where a real competitor ranks in the top 10 while the target is absent or beyond page three. Shared terms reveal page-two pushes, unique terms reveal defensible territory, and untouched terms need intent validation. Every dimension depends on keyword and SERP provider data, not crawl text alone.
Site impact
High-scoring gaps can reveal topics competitors own and the target does not address. Shared terms may offer a faster improvement path than new content, while unique territory can be more valuable to defend. Treating every gap as a demand signal can waste budget on irrelevant or answer-owned searches.
How to improve
Choose competitors because they contest the same SERPs, not merely because they are famous. Cluster high-band gaps into pages matched to intent, strengthen pages already on page two, protect valuable unique terms, and validate untouched ideas before commissioning content or changing architecture.