- Content & schema
- 50tests fired in this category
- modules
- 8dedicated content & schema checks
- every scan
- 299+tests across all categories
Why it matters
A traffic drop is not a diagnosis. It may be a reporting gap, seasonality, one device or section, a rank loss, a CTR change, an accidental deploy, or a category-wide demand shift. FixWeb keeps those hypotheses separate and starts with evidence that can be verified.
How it works
Provider-backed layers compare Search Console clicks with analytics sessions, year-over-year movement, segments, page position versus CTR, index status, backlinks, competitor traffic, and external timing. The crawl-visible layer checks accidental noindex, canonical mismatch, robots blocks, redirect chains, error pages, sitemaps, and hreflang that could explain a current decline.
Site impact
Misreading noise can trigger unnecessary rewrites, while missing an accidental noindex or broken redirect can prolong a genuine loss. Page-level and segment evidence helps assign the right remedy. Algorithm, competitor, and demand explanations stay hypotheses until their respective historical providers support them.
How to improve
Connect reliable Search Console and analytics history, compare year over year, and segment by country, device, section, and brand. Check affected pages for rank versus CTR movement and lost links, then fix noindex, canonicals, robots, redirects, errors, and sitemaps. Only after those layers are clean investigate external shifts or manual actions.