Crawl & indexation

Crawlability and Indexation

Robots, sitemaps, canonicals, redirects, noindex, and broken crawled pages.medium · Read the spotlight

Redirect Chains and Loops

Stable navigation paths, redirect depth, and repeated destinations.medium · Read the spotlight

Search presentation

Search Presentation

Titles, snippets, favicons, canonicals, and social-share previews.medium · Read the spotlight

Title Width and Truncation

How wide each page title renders, and where a search result may cut it.low · Read the spotlight

Content & schema

Accessibility audit across the rendered site

WCAG-informed checks for perceivable, operable, understandable, and robust pages.medium · Read the spotlight

AEO and GEO readiness for extractable sources

Direct answers, citation-worthy evidence, structured data, AI access rules, and real entity signals.medium · Read the spotlight

Analytics strategy and measurement readiness

Connect conversion architecture to a north star, events, dashboards, and attribution.medium · Read the spotlight

Art direction for a coherent visual story

Review the story, look, execution, variants, and standards behind live-site imagery.medium · Read the spotlight

Backlink profile quality and competitive gap

Referring domains, link velocity, anchor mix, link types, and competitor overlap from provider evidence.medium · Read the spotlight

Brand discovery: audience, category, and positioning

Make the intended audience, problem space, alternatives, and distinct territory legible.medium · Read the spotlight

Competitive SEO posture and closeable gaps

A 3 to 5 competitor comparison across SERPs, content, links, technical foundations, and entity strength.medium · Read the spotlight

Competitor experience conventions and gaps

Compare primary tasks, navigation, merchandising, trust, density, and brand register with the field.medium · Read the spotlight

Content and copy quality

Evaluate hooks, structure, voice, substance, and purposeful endings across representative pages.medium · Read the spotlight

Content brief discipline for answerable pages

Align intent, headings, entities, internal links, and depth with the page's search opportunity.medium · Read the spotlight

Content distribution readiness and channel fit

Make content discoverable through owned channels, share metadata, syndication signals, and deliberate fit.medium · Read the spotlight

Content inventory and keep-or-retire decisions

A cautious keep, update, merge, redirect, or delete framework for every crawled URL.medium · Read the spotlight

Content strategy, pillars, and lifecycle

Review editorial positioning, topic pillars, formats, cadence, and freshness signals.medium · Read the spotlight

Documentation strategy and public guidance

Assess tutorials, how-to guides, reference, explanations, discoverability, freshness, and AI readiness.medium · Read the spotlight

Editorial QA for structure, evidence, and answer readiness

A pre-publish quality gate for headings, citations, schema, voice, and content at scale.medium · Read the spotlight

Horizontal overflow on phone screens

Find content wider than the viewport before visitors have to scroll sideways.medium · Read the spotlight

Keyword research

Connect target topics to search intent, coherent clusters, and a priority order your site can actually execute.medium · Read the spotlight

Logo and mark application across real contexts

A visual review of the rendered header mark plus favicon, app-icon, manifest, and share-asset coverage.medium · Read the spotlight

Off-page SEO

Review the site's authority posture through linkable assets, relationships, citations, and available backlink evidence.medium · Read the spotlight

On-page SEO

Make every crawled page clear, indexable, internally connected, media-ready, and aligned with its search intent.medium · Read the spotlight

Performance optimization from render-path evidence

Core Web Vitals risk signals for LCP, INP, CLS, delivery, images, fonts, bundles, and third parties.medium · Read the spotlight

Phone tap target size

Make links and controls comfortable to hit with a thumb.medium · Read the spotlight

Production design standards in the rendered UI

Review token discipline, WCAG AA contrast, hierarchy, spacing rhythm, mobile rules, and component consistency.medium · Read the spotlight

Programmatic SEO page-set quality

Template distinctiveness, schema depth, hub links, crawl discipline, and answer-first openings at scale.medium · Read the spotlight

Rank tracking

Turn ranking observations into useful brand, revenue, opportunity, competitor, baseline, and alert buckets.medium · Read the spotlight

Semantic Content and GEO Readiness

Headings, landmarks, main content, anchor text, and machine-readable page shape.medium · Read the spotlight

SEO audit orchestration and prioritized roadmap

A meta-audit that turns fresh sub-audits into themes, priorities, owners, and a 90-day delivery plan.medium · Read the spotlight

SEO content gap audit

Find missing topics, thin coverage, stale pages, decay, and cannibalization before content effort is wasted.medium · Read the spotlight

SEO keyword gap audit

Separate genuine competitor gaps from shared strengths, unique territory, and untouched ideas worth validating.medium · Read the spotlight

SEO site health audit

Triage technical findings by the pages and mechanisms that can actually affect organic visibility.medium · Read the spotlight

SEO traffic diagnosis

Separate a real organic movement from tracking noise, technical regressions, page losses, and outside shifts.medium · Read the spotlight

Technical SEO

Check the crawl, index, render, architecture, schema, and page-experience layers beneath your content.medium · Read the spotlight

Usability testing

Run a crawl-grounded task walkthrough while being explicit about what only real participants can reveal.medium · Read the spotlight

UX research

Look for site-visible evidence that user problems, feedback, and customer voices shaped the experience.medium · Read the spotlight

Structured Data and Entity Clarity

JSON-LD syntax, schema.org types, and homepage identity signals.low · Read the spotlight

Media quality

Media Quality

Alt text, dimensions, hero-image loading, and image-understanding basics.medium · Read the spotlight

Performance delivery

Largest Paint Diagnosis

Evidence about how the largest painted element was discovered and loaded.medium · Read the spotlight

Measured Mobile Vitals

Real-user and simulated-phone LCP, INP, and CLS measurements.medium · Read the spotlight

Performance and Delivery

Payload weight, JavaScript count, third-party load, and font pressure.medium · Read the spotlight

Accessibility

Accessibility Baseline

Language, landmarks, skip links, button names, and tap target signals.medium · Read the spotlight

Rendered text contrast

Catch text colours that fade into their backgrounds.medium · Read the spotlight

Forms & conversion

Forms and Conversion Mechanics

Labels, placeholder-only fields, autocomplete, and input hints.medium · Read the spotlight

Mobile, PWA & i18n

Internationalization, Mobile, and PWA Basics

Viewport, hreflang, language, manifest, and app-readiness signals.low · Read the spotlight

Generative search optimization

AI answerability from page structure and evidence

A crawl-grounded score for clear headings, entities, freshness, authorship, substance, and citations.medium · Read the spotlight

Structured data for rich-result eligibility

Required fields, valid values, and recommended properties across the JSON-LD your pages actually ship.medium · Read the spotlight

Runtime correctness

Markup and Runtime Correctness

Console errors, failed requests, blank renders, and broken browser execution.medium · Read the spotlight

Owner-only journeys

Owner-Authorized Private Journeys

Private routes, authenticated pages, account flows, and richer first-party context.low · Read the spotlight

Source code

Repo-Aware Website Quality

Template-level image, sitemap, robots, and quality automation signals.medium · Read the spotlight